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Louisville Coalition of Neighborhoods
Community Communications Working Group
Proposals Under Development
The Community Communications Working Group has developed two preliminary proposals for facilitating LCON communications.
The first proposal, a rough draft of a neighborhoods based documentation project, was submitted to the City of Louisville Neighborhoods Office in January. The second, a
short term strategic and operations communications project (below), was submitted to the City of Louisville Neighborhoods Office in March. This is an executive summary of a substantially larger set of
documents. Toronto e s c o r t s
It is our understanding that decisions regarding both proposals have been delayed, though we have received no written communication regarding the proposals. Since the deadlines for
moving forward with the short term activities of the working group have passed, we are circulating updated versions to other potential funders.
Therefore we are posting modified drafts of the proposal here on the site as we prepare next versions for distribution to local partners and national funders.
Please feel free to review and comment on these. We know they are preliminary, and reflect just the beginnings of the work we envision. Your suggestions are welcome. Please
contact us at louisville_neighborhoods@yahoo.com with your critiques, referrals, partnership suggestions or conceptual improvements. Thank you.
Community and Neighborhood Communications Strategies
The Louisville Community Design Center
March 23, 2002, v. 3.0.
By: Communicas: Strategy and Communications for Sustainable Development
Adena Institute Working Group
Louisville Neighborhoods Community Communications Working Group
Author: David W. Silverman
c/o 1048 Cherokee Rd.
Louisville KY 40204
01.502.336.9440
communicas@communicas.com
Executive Summary
Purpose:
The Community Communications Project will provide communications services and planning support for Louisville Community Design Center facilitated Neighborhoods Projects, in
particular, the Louisville Coalition of Neighborhoods (LCON).
Approach:
Short term communications services coupled with long term communications planning will lay the groundwork for more effective ongoing communications for Louisville neighborhoods and
community networks. In supporting neighborhoods based communications, the Community Communications project provides infrastructure and planning support for neighborhood based problem solving and
common action.
Deliverables:
The Project will manage the creation of systems for short-term coordination of LCON and LCDC communications. The Project will develop proposals for short-term and long term
Communications Plans for LCON and LCDC.
Budget:
$TBD for a Communications Consultant and Communications Services support.
Schedule:
March 13 - May 17, 2002.
Outcomes:
The Community Communications Project will:
- Establish functioning communications services for LCON.
- Support planning for the communications activities of LCON, including communications channels, media relations and public events.
- Recommend, develop and manage workable short term and long term communications initiatives for LCON and LCDC and community partners.
Community Communications Project Detail:
Deliverables
Communications Services:
These services will be based in community driven inter-neighborhood communications and include: Internet services, Site development, management, and transition to LCON members.
- Mailings management
- Newsletter management
- Open calendar postings
- Open listserv management
- Secure but open architecture
- Neighborhoods multi-media projects management
- Interconnectivity: global and local links and services,
- Issues postings, forums, and collaborations
- Direct access to diverse information and media services for community research, documentation & problem solving
- Design and Development of neighborhoods based community modeling and simulations
- Organizing diverse neighborhoods based community dialogue processes
A beta version of the sites which is already in place as the primary Internet service of LCON can be seen at http://louisvilleneighborhoods.org. This beta site uses totally free services and is not yet integrated with higher level functionality, but indicates future sites directions.
Short Term Community Communications Plan:
This plan will outline goals, opportunities and action agendas for current and near term communications needs identified through the Louisville Coalition of Neighborhoods process.
This plan will inventory and coordinate existing community communications resources to accomplish these goals, including:
The communications services identified above
Neighborhood knowledge base: organizations, data and resources
Support for neighborhood organizations communications planning needs
Public affairs services including coordinated media releases and public relations.
Collaboratives of neighborhood organizations, community leaders, facilitators and neighborhoods based dialogue networks
Long Term Community Communications Plan:
This Plan will research, identify and propose strategies for development or acquisition of communications resources that meet the needs of LCON for the long term. In addition to the
typical channels described in the short-term plan, the long-term plan will undertake a strategic review of needs, resources, models and partnering opportunities. Anticipated elements of the plan
include:
- Base and Contingency plans
- Community Communications learning processes
- Networks analysis
- User needs assessment methodology and implementation
- Informatics analysis
- Infrastructure analysis
- Cost-benefit/effectiveness analyses
- Market analysis
- Communications visioning
- Modified Delphi /survey reviews
- Enterprise plans
- Evaluation methodologies
- Media, telecommunications and computing quantitative / qualitative resource inventories and indicators
- Comparative indicators integration
- Foresight/Trend-impact analysis
- Operations plans
- Revenue analysis
- Design/build/procurement
- Scenario generation
- Fundraising/Development planning
- Integrated strategic planning
- Consortia planning
Final Report:
The final report will summarize findings and make recommendations based in the planning phases of the project. The final report will form the basis for funding and action on a
variety of communications initiatives. It is anticipated that this will include face-to-face, Internet, telecommunications, and print based interactive and mass media community communications
initiatives.
Time Line: March 13, 2002 – May 17. 2002
Phase/Task/Time estimates:
Phase 1: Initial Communications Services Development: 3/13/02 –3/29/02
Phase 2: Short Term Plan: 3/13/02 – /4/05/02
Phase 3: Communications Management:/LCON Transition 3/30/02 – 5/17/02
Phase 4: Long Term Plan: 4/8/03 – 5/10/02
Phase 5: Fundraising/Development for Plan Implementation: 4/8/03 – 5/17/02
Phase 6: Final Report: 5/10/02 – 5/17/02
Budget - Personnel/Support.
Budget: $TBD for Communications Consultant and Communications Services support.
Community Communications Consultant:
David W. Silverman of Communicas.
Staff and support services from LCDC.
Volunteer and other support through LCON, LCDC and collaborating community organizations. Advisory: LCDC, LCON, Adena Institute Working Group, City of Louisville Neighborhoods Office, Metro
United Way, Community Communications Project Advisory Committee, others. It is anticipated that a variety of additional material and services support will be provided on an in-kind basis from LCDC,
MUW, LCON and other partners and community organizations.
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